Two moms, multiple platforms.

Good Moms Bad Choices
Good Moms Bad Choices

For all women who love their good and bad side

…. and whatever side they want to show on socials

If Oprah and Howard Stern had a baby, it would be Good Moms Bad Choices. Erica and Milah are two moms who are on a mission to redefine modern motherhood.

ABM happily stayed behind the mic, overseeing their social channels, including YouTube and Patreon, and traveling for content creation.

Social Media Management

With a top 1% podcast, social media and engagement is everything! ABM was instrumental in posting, scheduling, copywriting, and daily audience engagement. From episode drops and podcast tours to a book launch and Costa Rica retreat, ABM showcased it all.

Longform Content

YouTube is king for podcasts. ABM published and managed GMBC’s long form videos and YouTube shorts, helping broaden their reach and audience.

Content Creation

Although GMBC is LA based, ABM often traveled to the West Coast and around Atlanta to capture BTS content, helping the moms connect with their nationwide fanbase. One of our favorite moments is joining GMBC on the ATL stops of their podcast and book tour.

Results

Despite the social challenges that come with being an unfiltered and authentic brand, ABM navigated those challenges well. Without compromising that authenticity, ABM strategically used socials to foster the relationship between GMBC and their audience.